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This is how COVID-19 reshaped the future of sales

While the full consequences of the pandemic are still unknown, it is already obvious that the economic consequences are serious.

New customer habits and these difficult economic times are affecting your sales strategy. Managing your sales team through this crisis proves to be quite challenging. Especially when COVID-19 disrupts the daily work of your sales team and reshaped your clients’ behaviour

What caused these undeniable changes in your customers’ behaviour?

Before the pandemic, digital trends were already in motion and accelerating. Now, we find ourselves at a critical digital turning point. What we can say with certainty is that future sales business will look different. You have to ask yourself if you are prepared to adapt your sales strategy to overcome this crisis.


The age of the customer

How have digital channels changed for companies since the COVID-19 tragedy began? Sales leaders rate digital interaction approximately twice as important now as they did before. Digital channels have radically accelerated which is affecting your business.

Is this shift reflected in your customers’ behaviours?

When customers search for products and services, they prefer digitally-enabled sales interactions. This shift in preference contributed to the sharp increase in suppliers’ mobile apps, social media, and online tools.

Buyers express a strong preference for self-service channels when looking to perform a purchase. Since 2019 suppliers’ mobile apps and website have doubled in importance. In other words, your customers now have new expectations and higher standards.

How do you adapt to your customers’ needs?

It is not enough to just give customers multiple self-service options. Customers no longer accept less from their professional life as buyers. They grew familiar with their personal experience as consumers and expect the same treatment.

Additionally, your customer wants to be treated the same way at all times. No matter what channel they are using or switching to. Your customers want a personalised and unified experience through your omnichannel.

Get it right by delivering on the key assets that customers value the most

Keep these three assets in mind: be fast, act transparent, and show know-how. You should make it a priority to apply these across all communication channels.


The great shift in virtual Sales models

For almost all functions in most sectors, the shift to remote selling was born out of necessity due to the lockdowns and social distancing. The situation forced people to work from home.

How have Sales teams reacted to this shift?

A large proportion of them started to work via video conferencing or telephone. Many companies supported their sales teams by establishing multidisciplinary commercial central centres. Sales teams could now manage sales activities both inhouse and onsite for customers.

What can you do to help and support your customers at all times?

You need to figure out how to deploy your sales professionals across your omnichannel. You probably noticed video meetings, webinars, (soft)phone, virtual chatbots, etc. taking over traditional face-to-face touchpoints. However, keep in mind that the human touch still plays a crucial role.


Connect your Marketing and Sales

Today we see more cross-functional collaboration between Sales and Marketing. Marketing observed more engagement with their content since COVID-19, making it a valuable source of warm leads for Sales.

How can Marketing and Sales keep your buyers’ attention?

The pandemic greatly impacted buyer behaviour and the economy needs time to recover. Your sales professionals must now define a data-driven sales approach to instantly act on opportunities. Above all, your sales and marketing data will play a crucial role in your strategy.

Why is Human Resources becoming more relevant to Sales leaders?

New skillsets are required in addition to the traditional sales skills. Therefore, HR needs to actively train and educate your sales teams if you want to win your battles.

How does the ideal Sales professional look like today?

Future sales require various tools and more technology than before. Your typical business-savvy sales professional needs more flavour. What you are looking for is someone who has deep insights, absorbs sales and marketing data, and puts the customer at the centre of all his or her actions.


LOOKING FOR MORE CONCRETE USE CASES, REAL-LIFE DEMOS AND TYPICAL SCENARIOS?

Discover our upcoming online seminars and events to explore new ways to support your employees.

Online Seminar Advanced Sales Routing for Dynamics 365 CRM

Questions on how your business can start selling smarter?

You can always get in touch for more detailed information about these topics. Don’t hesitate to contact us.

The latest 5 trends in sales automation you must know about

It is undeniable that our business world and technology landscape is rapidly changing and even shaping the top sales trends. Just take a look at the countless smart solutions available right now to attract and build relationships with new customers.

What does that mean for your business if you want to maintain your position as a company?

First, you need to know that welcoming and incorporating change is vital to stay ahead of the competition. Your sales team’s ability to keep up with the top trends can be a key difference-maker. Therefore modernising your sales strategy is a must to sustain your road to success.

Take a look at these 5 digital sales trends that every ambitious brand should know about and embrace:


Shift to a Personalised and Authentic Approach 

Over the past years, there was a huge focus on making the sales process more efficient. Software Solutions and Artificial Intelligence (AI) were deployed to achieve this goal. While the use of these applications meant greater efficiency, it also introduced a downside – “reduced personal interaction”.

How you can build strong and personal relationships with your customers?

It all drills down to creating memorable customer experiences by having real conversations. Focus on acting authentically. Your goal should be to make it as engaging as possible for your customers.


Yes – More Automation, please  

In contrast to the previous trend, you can also expect companies to invest more in AI solutions. Technology still enables you to collect important insights about customer behaviour and can help you automate everyday tasks.

How can AI empower you to develop a more informed strategy?

Think about how you can use your data to shift to a more personalised approach. A combination of personalised interaction and AI-assisted decision-making is a delicious recipe for success.


Selling Through Social Media 

You might have already noticed how social media is becoming a more integrated part of companies’ sales strategies. More sales reps are looking to connect and build relationships through social selling tools and digital platforms.

What do you need to watch out for?

LinkedIn continues to create new features that will help professionals connect and do business together. The platform makes it easier for sales professionals to follow up and connect with potential customers. You don’t want to miss out on this opportunity to stay connected!


Turn your Sales Team into “Trusted Advisors” 

Your sales reps can do more than just sell. Take a look at the current top-performing sales companies. They fully understand the importance of becoming a source of reliable and added value content.

What does ‘doing more than just sell’ mean?

What your business needs in these competitive times are strategic partners, also known as “trusted advisors”. This is the person your customer turns to with burning questions or for advice. Your trusted advisor becomes the individual they reach out to in search of a solution.

How do you achieve that?

You need to be perceived as a credible source on industry trends, competition, and strategic solutions. Have your sales reps ask questions and help customers find more effective ways to run their business. This way your sales reps can have a measurable impact on their customer’s bottom line.


Sales and marketing recognise a deep commitment 

How did a marketing and communication department look like up until recently? Well, it was not spectacular. You would find one or more communication employees doing a bit of marketing on the side. These employees were mainly focused on advertising printed collateral and organising business events.

Do you notice something missing?

Not too long ago, collaboration with the sales team was hard to find. Fortunately, many companies realise today that marketing is simply inseparable from sales.

What can you expect from now on?

We already know Sales and Marketing need to join forces to have the greatest success. Companies will start bringing both teams together while using one performance, unified digital platform and an end-to-end process. If you want to maintain your position as a company, you need to start thinking digital to succeed.


LOOKING FOR MORE CONCRETE USE CASES, REAL-LIFE DEMOS AND TYPICAL SCENARIOS?

Discover our upcoming online seminars and events to explore new ways to support your employees.

Online Seminar Advanced Sales Routing for Dynamics 365 CRM

Questions on how your business can start selling smarter?

You can always get in touch for more detailed information about these topics. Don’t hesitate to contact us.