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is AI the new standard in Marketing Automation

In all honesty, your business needs Marketing Automation if you are determined to survive this digital era. The pandemic firmly set a new standard in digital innovation and customer insights within all industries. It makes sense that marketers welcome the change with open arms.

Besides, being there at the right time with the right message and the right customer is an absolute requirement to reach new heights.

How fast is Marketing Automation growing?

Forrester foresees an increase in CMO investment for marketing automation, even if the marketing spends globally keeps on declining. Moreover, according to Gartner, 68% of CMOs increased their martech budget to keep up with the developments.

Artificial Intelligence, as well as Machine Learning, are predicted to grow exponentially. It makes sense when you think about how this technology can boost your campaigns’ effectiveness and Marketing Automation.


Should you combine AI and Marketing Automation?

Currently, businesses try to impress their audience by reaching out to them through different means such as email, social media, ads, websites. This is not a surprise at all when you think about how involved the internet is in your customer’s journey. The question now is; how does your business manage to stand out from your competitors?

Is AI in Marketing Automation the key to success?

Firstly, analyse what others are doing right. Thriving businesses rely on data to identify and also to target groups to combat a rapidly evolving digital world and unpredictable customer behaviour. At the core, their system learns without manual intervention.

AI plays the leading role, providing better segmentation and impeccable automation while building a deep relationship with your customers through personalisation.


Personalisation powered by AI

Yes, new multi-channel communications are trending but that does not mean that email has lost its punch. However, the repeated and manual tasks associated with it need to go. Above all, what matters now is how personalised it is?

Sending out emails in a blast is not effective. Time, for instance, matters because different people open email messages at different times. The key is to get the most out of your email campaigns through automated scheduling based on your data as well as previous actions.

Build strong relationships with less effort

Whenever you connect with a customer, that experience should be meaningful and also personalised. From generating personalised headers, subject lines, tailored content, combined with insights from past interactions, interests and recommendations. Why should you only stick to personalisation in your email campaigns? Build relationships and familiarity on a deeper level to achieve a comprehensive omnichannel experience that never feels out of place.

Insights and Analytics

Why does a 360-degree view of your customer data help you work smarter and not harder? On average, your business collects an insane amount of data. This is not all nicely structured or easy to comprehend at a glance. Yet, they are crucial to extract what you need to know about your customer’s sentiment or behaviour.


Choosing the right channel

Do you get lost in keeping track of all the multiple social platforms that we have today? It should not come as a surprise when you find out that marketers often struggle to pick the right channel. AI and Machine Learning bring out one huge benefit. They help you stay ahead of your competitors through predictions based on real-time data.

Here is what your business should aim for next now that AI is the new Marketing Automation standard

The goal of marketing automation solutions is in the first place to enhance, streamline, and simplify tedious marketing tasks. Instead of devoting precious time and resources to sending emails, texts, or social media posts, marketing automation software enables marketers to create sets of instructions to smoothly automate these processes.

Will your team soon discover how easier it is to nurture high-quality, sales-ready leads while also winning time?


Next-up: Digital Inspiration Day 2021

Questions on how AI is the new Marketing Automation standard?

You can always get in touch for more detailed information about these topics. Don’t hesitate to contact us.


Think Digital

5 CRM trends to watch out for in 2021

Discover 5 CRM trends to watch out for in 2021 to thrive in a world shaken up by COVID-19.

Your relationship with customers is what will win you new business over and over again. If you manage to do it right of course. So, what do you need to do to stay ahead of the fierce competition during these troublesome times? Find out what direction CRM is heading in. Take a look at these trends to spot if your business is on the right track.

Keep reading to find out why you should watch out for these 5 leading CRM trends in 2021.

[READ ALSO] Digital Transformation Trends of 2021 >>


How AI-powered CRM tools can boost your Customer Service

Artificial Intelligence to power CRM and Customer Service

Last year, it became clear that customers’ behaviour is changing drastically and continues to grow more unpredictable each passing day.

The importance of gaining deeper insights is highlighted yet again and also challenges your business to achieve much more.

How do you manage then to do more with your real-time customer data today?

Hence why Artificial Intelligence (AI) is currently one of the most anticipated developments to come in CRM. You can expect AI-powered CRM tools to push the limits of your CRM further.

Think of applications such as automating time-consuming tasks, improving your service agents’ productivity, proactively solving customer issues, advancing your chatbots, predicting your customers’ needs, and many more.


Fewer channels to spark more conversations

One-Channel or Channel-less CRM

Omnichannel is no stranger to many. Plenty of businesses already adopted the omnichannel strategy to create a seamless customer experience, even as customers jump from channel to channel.

However, this year turns out to be quite different as a single-channel approach to CRM is becoming more favoured.

What is a single-channel approach?

What this means is that current communication channels will in fact unite. Through one-channel, your sales agents and also your customer service agents no longer need to switch channels to communicate with your customers.

Add AI into the mix and the majority of the work is done, leaving you with a channel-less CRM.


Big data: The next big thing to happen to CRM

Big data and customer data platforms in CRM

Let us state the obvious. The success of CRM relies on the data that you collect as well as what you do with it. Nowadays, the personalisation of customer experience is what determines the outcome of any interaction you have with a customer. How does this actually influence your business?

Here is what you can expect from big data and customer data platform software

  • Get complete and data-driven insights on your customers.
  • Perfect your marketing strategy through one, unified view of the customer experience.
  • Allow AI to analyse your data so you can identify buying patterns and conversion opportunities.


Voice Technology on its way to CRM

Voice Assistance expected in CRM

With the rise of voice technology, it only makes sense that voice engagement is on its way to CRM. Microsoft for instance is already showing interest by funding Tact.ai, a company that owns smart voice assistance technology.

Why is Voice Technology a CRM trend to watch out for?

Currently, voice assistance empowers sales representatives to follow, message, and also alert their teams about related customer data. Now here is where things start to take an interesting turn. Imagine what voice technology paired with AI and machine learning could do for your business.

This could enable you to fuel your business with more data in addition to helpful insights.


CRM shifting to mobile and social in 2021

CRM going more social and movbile

There are two things you need to know about your customers. The first thing is that your customers crave constant connectivity.

This is what strongly drives CRM platforms to provide full and secure mobile functionality. From smartphones and tablets to any other devices that can connect to the internet.

Social Media is not slowing down in 2021

Another thing you should keep in mind is how the importance of social media is not slowing down anytime soon. Social media users today expect a response from your company almost instantly. Is this is a challenge your business is trying to overcome?

Leading CRM platforms are now planning integrations with more social networks, but the technology is not new. Current integrations with Facebook, Twitter, and LinkedIn can still strengthen and boost your relationship with customers.


Next-up: What to expect of Digital Transformation in 2021?

Digital Transformation Trends in 2021

Questions on how you can make these 5 CRM trends work in 2021?