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is AI the new standard in Marketing Automation

In all honesty, your business needs Marketing Automation if you are determined to survive this digital era. The pandemic firmly set a new standard in digital innovation and customer insights within all industries. It makes sense that marketers welcome the change with open arms.

Besides, being there at the right time with the right message and the right customer is an absolute requirement to reach new heights.

How fast is Marketing Automation growing?

Forrester foresees an increase in CMO investment for marketing automation, even if the marketing spends globally keeps on declining. Moreover, according to Gartner, 68% of CMOs increased their martech budget to keep up with the developments.

Artificial Intelligence, as well as Machine Learning, are predicted to grow exponentially. It makes sense when you think about how this technology can boost your campaigns’ effectiveness and Marketing Automation.


Should you combine AI and Marketing Automation?

Currently, businesses try to impress their audience by reaching out to them through different means such as email, social media, ads, websites. This is not a surprise at all when you think about how involved the internet is in your customer’s journey. The question now is; how does your business manage to stand out from your competitors?

Is AI in Marketing Automation the key to success?

Firstly, analyse what others are doing right. Thriving businesses rely on data to identify and also to target groups to combat a rapidly evolving digital world and unpredictable customer behaviour. At the core, their system learns without manual intervention.

AI plays the leading role, providing better segmentation and impeccable automation while building a deep relationship with your customers through personalisation.


Personalisation powered by AI

Yes, new multi-channel communications are trending but that does not mean that email has lost its punch. However, the repeated and manual tasks associated with it need to go. Above all, what matters now is how personalised it is?

Sending out emails in a blast is not effective. Time, for instance, matters because different people open email messages at different times. The key is to get the most out of your email campaigns through automated scheduling based on your data as well as previous actions.

Build strong relationships with less effort

Whenever you connect with a customer, that experience should be meaningful and also personalised. From generating personalised headers, subject lines, tailored content, combined with insights from past interactions, interests and recommendations. Why should you only stick to personalisation in your email campaigns? Build relationships and familiarity on a deeper level to achieve a comprehensive omnichannel experience that never feels out of place.

Insights and Analytics

Why does a 360-degree view of your customer data help you work smarter and not harder? On average, your business collects an insane amount of data. This is not all nicely structured or easy to comprehend at a glance. Yet, they are crucial to extract what you need to know about your customer’s sentiment or behaviour.


Choosing the right channel

Do you get lost in keeping track of all the multiple social platforms that we have today? It should not come as a surprise when you find out that marketers often struggle to pick the right channel. AI and Machine Learning bring out one huge benefit. They help you stay ahead of your competitors through predictions based on real-time data.

Here is what your business should aim for next now that AI is the new Marketing Automation standard

The goal of marketing automation solutions is in the first place to enhance, streamline, and simplify tedious marketing tasks. Instead of devoting precious time and resources to sending emails, texts, or social media posts, marketing automation software enables marketers to create sets of instructions to smoothly automate these processes.

Will your team soon discover how easier it is to nurture high-quality, sales-ready leads while also winning time?


Next-up: Digital Inspiration Day 2021

Questions on how AI is the new Marketing Automation standard?

You can always get in touch for more detailed information about these topics. Don’t hesitate to contact us.


Think Digital

ClickDimensions will be GDPR compliant by the May 25 deadline

ClickDimensions will be GDPR compliant by the May 25 deadline

ClickDimensions will be GDPR compliant as the deadline of the General Data Protection Regulation or GDPR is coming closer. We are happy to read that our partner ClickDimensions is also taking the necessary steps to ensure compliance with the GDPR. ClickDimensions is the marketing automation solution for Microsoft Dynamics 365, which lots of our clients and ourselves are already using for all their email marketing and marketing automation practices.

GDPR and ClickDimensions

The European Union imposes a new regulation known as; The General Data Protection Regulation (in short: GDPR). Its goal is to ensure data protection as well as privacy of EU residents. Any organisation collecting or processing personal data of EU citizens have to be compliant with the GDPR. ClickDimensions being a data processor will meet all requirements imposed on data processors. Companies are considered data collectors when they work with ClickDimensions software. These companies are therefore accountable for their compliance.

Luckily, ClickDimensions will work on features within their tool to make it easier for clients (like ourselves) to manage GDPR-compliance. More concrete details about these changes will become clear in the upcoming weeks. Stay tuned on this blog for more related info!

About ClickDimensions

For the ones who are not that familiar with ClickDimensions yet, it’s an easy-to-use marketing solution fully embedded in Dynamics 365. This means that you can access its features through the Dynamics interface, while your data is stored within your CRM database (and not in a separate marketing tool). As we are working with ClickDimensions for our own marketing activities, we can assure you that it’s very straight-forward and intuitive to use.

You can read more about ClickDimensions and their readiness plans for being GDPR compliant by May 25 on their blog.

If you still have a question about ClickDimensions, GDPR or marketing automation software, contact us through our contact form.

Image source: ClickDimensions

Present at the ClickDimensions Advanced Training

On Wednesday October 25 Laurent Van Aert attended the ClickDimensions Advanced Training hosted at the Microsoft Headquarters in Amsterdam. Presenter of the day was Matt Witteman, Director of Technical Solutions at ClickDimensions. After a short introduction he provided the attendees a bunch of interesting insights throughout the day:

  • How to pimp your emails with Freemarker markup code
  • How to create appealing email templates
  • How to prepopulate forms from emails
  • How to automate bulk emails
  • How to measure email engagement
  • How to manage social posts and measure social engagement
  • And many more…

Are you interested in one of these topics? Would you like to improve your ClickDimensions knowledge? Give us a shout! We are happy to help you around by demonstrating the power and possibilities of the ClickDimensions tooling to support your marketing efforts.