Case study: Domel

“The CRM system facilitates my work when reviewing sales opportunities and makes it much simpler to view customer information. Before the implementation, I needed at least 10 minutes to review customer details I can now view on a single screen.”

Jaka Mohorič, EC System Sales Manager, Domel


In this case study you can find out how we implemented a Customer Relationship Management tooling at Domel, a global leader in EC systems and vacuum units. Although Domel probably doesn’t ring a bell, many of their products are used in famous household appliances (like e.g. Philips). This international organisation wanted to improve employee productivity (less input duplication) and ameliorate customer communication which should result in more customer loyalty.

Learn how the implementation of a Customer Relationship Management (CRM) system at Domel provided:

  • a more comprehensive customers’ overview,
  • better insight into sales opportunities,
  • simplified reporting.

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