4 Key Drivers
Digital Capability
1.
Keep that what works well
2.
Investigate best transformation scenario
3.
Use the scenario that makes everything more vibrant and successful
4.
Make choices and explain why you make them
1.
Change needs to be supported by a ‘digital vision’
2.
The right investments will bring sustainable business
3.
Growth will be the result
4.
But every employee needs to understand this ‘vision'
Culture
1.
Embed your strategy into the DNA of your organization
2.
Make every employee involved
3.
Make them responsible to design the process
4.
Empower them to develop ideas
Governance
1.
Act on your strategy
2.
Make sure every action and process embeds the strategy
3.
Lead by example
Digital Vision
MARKETING
Branding, Digital Strategy Lead Generation
SALES
Hunting Farming
Culture & Governance
CUSTOMER
SERVICE
Retaining Add-on business Self-service
OPERATIONS
Execution