In all honesty, your business needs Marketing Automation if you are determined to survive this digital era. The pandemic firmly set a new standard in digital innovation and customer insights within all industries. It makes sense that marketers welcome the change with open arms.
Besides, being there at the right time with the right message and the right customer is an absolute requirement to reach new heights.
How fast is Marketing Automation growing?
Forrester foresees an increase in CMO investment for marketing automation, even if the marketing spends globally keeps on declining. Moreover, according to Gartner, 68% of CMOs increased their martech budget to keep up with the developments.
Artificial Intelligence, as well as Machine Learning, are predicted to grow exponentially. It makes sense when you think about how this technology can boost your campaigns’ effectiveness and Marketing Automation.
Should you combine AI and Marketing Automation?
Currently, businesses try to impress their audience by reaching out to them through different means such as email, social media, ads, websites. This is not a surprise at all when you think about how involved the internet is in your customer’s journey. The question now is; how does your business manage to stand out from your competitors?
Is AI in Marketing Automation the key to success?
Firstly, analyse what others are doing right. Thriving businesses rely on data to identify and also to target groups to combat a rapidly evolving digital world and unpredictable customer behaviour. At the core, their system learns without manual intervention.
AI plays the leading role, providing better segmentation and impeccable automation while building a deep relationship with your customers through personalisation.
Personalisation powered by AI
Yes, new multi-channel communications are trending but that does not mean that email has lost its punch. However, the repeated and manual tasks associated with it need to go. Above all, what matters now is how personalised it is?
Sending out emails in a blast is not effective. Time, for instance, matters because different people open email messages at different times. The key is to get the most out of your email campaigns through automated scheduling based on your data as well as previous actions.
Build strong relationships with less effort
Whenever you connect with a customer, that experience should be meaningful and also personalised. From generating personalised headers, subject lines, tailored content, combined with insights from past interactions, interests and recommendations. Why should you only stick to personalisation in your email campaigns? Build relationships and familiarity on a deeper level to achieve a comprehensive omnichannel experience that never feels out of place.
Insights and Analytics
Why does a 360-degree view of your customer data help you work smarter and not harder? On average, your business collects an insane amount of data. This is not all nicely structured or easy to comprehend at a glance. Yet, they are crucial to extract what you need to know about your customer’s sentiment or behaviour.
Choosing the right channel
Do you get lost in keeping track of all the multiple social platforms that we have today? It should not come as a surprise when you find out that marketers often struggle to pick the right channel. AI and Machine Learning bring out one huge benefit. They help you stay ahead of your competitors through predictions based on real-time data.
Here is what your business should aim for next now that AI is the new Marketing Automation standard
The goal of marketing automation solutions is in the first place to enhance, streamline, and simplify tedious marketing tasks. Instead of devoting precious time and resources to sending emails, texts, or social media posts, marketing automation software enables marketers to create sets of instructions to smoothly automate these processes.
Will your team soon discover how easier it is to nurture high-quality, sales-ready leads while also winning time?
Next-up: Digital Inspiration Day 2021
Questions on how AI is the new Marketing Automation standard?
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