Digital Capabilities
Using networks to gain socioeconomic insights in how organizations think about your market offering, is vital for your success! It is key for every business to take part in networking activities, more important to be ‘socially engaged’. How does your customer engage in the market?
Knowledge
Understanding behaviour and thinking of your customer, his engagements in the market through the use of social insights and the experience he feels when engaging with you, determine the strength of the commercial relationship you will have with him!
Sustainability
Make ‘Marketing’ accountable for sustainable revenue generation and market recognition initiatives whilst business leaders focus on creating a bigger market share and on margin expansion.
Engagement
Think about the numerous touchpoints that you can create when dealing with customers. Everyone in the organization is responsible! Acquiring new customers, is 5 times more expensive than keeping existing customers. Be consequent in your communication and keep a digital track of feedback during touchpoints.
How creative can you be? What is a smart way to create alternative offers that boost your business? Analysing business results, detecting bottlenecks, will help you improve your organisation’s performance!
Modified business
Either transform physical with digital offerings or augment by introducing digital products that complement traditional products! Or wrap it up by adding digital give-aways to your traditional products with which customers can identify themselves and relate to you!
New Business
Marketing, Sales and Service Automation is used to generate more and better leads, improve productivity and increase conversion to sales! The ideal solution needs to streamline the way an organisation communicates (e.g. social media) with their business relations and facilitate collaboration both internal as well as external, and results in a higher customer satisfaction rate!
Globalization
Marketing and Commercial leaders are under more pressure than ever to make the right choices when it comes to positioning and strengthening brand! Luckily the internet offers the ability not to think in terms of countries and borders anymore! And do not forget about legal issues when selling in a particular market!
A seamless execution of the processes in your business (sales, marketing, after service) is crucial to be seen as a worthwhile party to work with. Integrated processes are the cornerstone of a successful organization!
Process enablement
BPM (Business Process Modelling) – is the activity of representing processes of an organization and help detect problems. Wherever possible use workflow to digitize and automate elements that need automatic execution! Single integrated digitized platforms give better overall performance and reduce the number of mistakes.
Worker enablement
Automated mobile tools enable marketing, sales and service staff to do more in less time at a lower cost! Using automated processes you can make information acquisition an easier and standardized process! Performance is key to serve customers better, making decisions on complete and accurate information. The work-life balance is increasingly important in attracting new people to the organization!
Performance enablement
Persist in defining clear goals that everyone in the organization understands and is aware about, and make sure that your strategy plan does not exceed 24 months. Specific market focus delivers more success to a company, because there is no confusion on what the offering and strengths of the company are!