Whitepaper | Derbigum: Digital Transformation lifts sales exponentially

This story starts in 2016. Derbigum was already using Dynamics CRM when they felt the urge to develop a better relationship with their prospects and customers. Looking into the problem, they came into contact with one of our Admirals. After sharing our views and maturity model, it was clear that we would be their ideal guide. Together we agreed that Admiral Dynamics would assist them in their mission to help them develop better relationships. Download your whitepaper for free, to find out about all the details!

The challenges of CRM 

When we became Derbigum’s adviser in their Digital Transformation, our first assignment was to analyse their level of digitalisation. Among other things, we learned that they utilised CRM for a variety of purposes. However, it wasn’t used to its full potential. Our Admiral was a bit shocked but understood the situation and handled that surprise as a professional. To be honest, they would probably have the same reaction when they saw our roof. 😉  

In order to have a complete overview of their needs, our Admirals did a complete assessment of the key process elements (like f.e. Relations Experience, Intelligence, Leverage). We also listened to Derbigum’s specific needs. This put us in the position to pinpoint the most important issues and offer practical solutions.   

Eventually the requirements of Derbigum became very clear and our project went into the next stage. The sales reps needed a tool with the following specifics: 

  • Mobile 
  • Easy and fast to use 
  • Access to necessary applications for sales 
  • Access to up-to-date information on demand 

Resco and CRM 

Since Derbigum was already using Microsoft Dynamics, we suggested Resco Mobile CRM. This was the most suitable mobile solution for their particular problem. It would tick off all the boxes and even more. You’re probably wondering if our solution did the trick?  

It didn’t last long before Derbigum deployed Resco Mobile CRM to all its European branches. Now Derbigum’s sales team has extra time to drink a cup of coffee. ☕ 

“Our sales team is constantly on the road and they need a powerful CRM Tool for their day-to-day prospection operations. The mobile app using RESCO technology clearly delivered a user-friendly sales supporting solution!“

Victor Marbach – Digital Journey Manager

Explaining how the Resco app exactly works, would take us too long, but you can read it in detail in our whitepaper.

Curious to find out? Download your copy! 

The influence of our CRM solution on Derbigum 

Derbigum hired us to lead them through the Digital Transformation process. This graph will show the steps we took to solve Derbigum’s problems.  

The steps that describe how we improved Derbigum's sales. Our first step is to analyse the level of digitalisation, after that we identify the needs. When we have a complete view of the situation we propose solutions and implement those solutions.

The only thing that rest us now are the results. Did we influence Derbigum’s sales activities?

Yes, we definitely did! Not only did we answer 6 direct needs of their sales department. We also improved their sales visits by 20% and their number of accounts by 15%. Speaking of effective consulting!

The results of our consultancy assignment visually represented. 20% higher sales visits and 15% more accounts.

Tend to your CRM needs 

This post summarizes how we tackled the needs of Derbigum. Every situation will be different because we keep the vision, mission and needs of each of our clients in our minds when working out a solution. We invite you to read the complete whitepaper to find out about all the interesting details.

Download it here.

About Admiral Dynamics 🚀

We help our customers to achieve their digital transformation.

We – at Admiral Dynamics – have a long standing history in marketing, sales & service automation processes.

We truly understand that insight in customer experience, use of intelligence and leveraging the appropriate operational tools that ‘do’ what they need to ‘do’ will help drive the long-term sustainable goals of an organisation. The systems we provide are on a single integrated platform with only one technology backbone provider: Microsoft Dynamics 365 (CRM). Find out more about Admiral Dynamics on our website!