Who we are
Have you ever seen the transformation of a cocoon to a butterfly? No? That is what Admiral is experiencing every day, ‘Admiral’ being a family of beautiful butterflies that are easy to distinguish! We would like to take you through that journey of transformation for your business so that your organisation will become that successful efficient creator you want it to be!
Admiral Dynamics has a long standing history in Marketing, Sales & Service automation processes. We truly understand that insight in customer experience, use of intelligence and leveraging the appropriate operational tools will help drive the long-term sustainable goals of an organization.
Established in 2009, Admiral Dynamics has developed a ‘Maturity Model’ to determine at what level an organization is operating. Depending on the outcome, we can guide and support our customers to improve their market attraction rate and increase the speed of acquiring new business.
At the end of 2018, Admiral Dynamics acquired Innito informacijiski sistemi (Innito), Slovenia’s leading Microsoft Dynamics CRM implementer. Thanks to the synergy with Innito, we bring an extra dimension to our business and customers, leveraging on the solutions that already exist in both companies. The addition of Innito will also further expand Admiral Dynamics’ geographic footprint into new European markets.
Marga Van Laere
CEO
Marc Crauwels
CDO
Marga has a long standing history in major software implementations projects for the financial, pharma, distribution, ICT and energy & utilities industry. She gained an extensive CRM experience in the field and is obsessed with customer engagement and the creative exploring of customer data.
She can lead the Customer Relationship and the Lifecycle management strategic agenda, including setting goals, driving programs from planning to execution, measurement and integration of your CRM and segmentation into all core marketing programs.
Marc has a track record in the financial, energy & utilities and the automotive industry especially in sales and marketing. For more than 30 years his focus has been to deliver better growth and profitability to his customers. His goal is to help customers drive their customer experience both from a business perspective as well as on a personal basis.
His advisory skills have been used on many occasions at different levels of the organisation and more than once he has been asked to assist a board of directors in making the right decisions.
Marga Van Laere
CEO
Marga has a long standing history in major software implementations projects for the financial, pharma, distribution, ICT and energy & utilities industry. She gained an extensive CRM experience in the field and is obsessed with customer engagement and the creative exploring of customer data.
She can lead the Custumor Relationship and the Lifecycle management strategic agenda, including setting goals, driving programs from planning to execution, measurement and integration of your CRM and segmentation into all core marketing programs.
Marc Crauwels
CDO
Mark has a track record in the financial, energy & utilities and the automotive industry especially in sales and marketing. For more than 30 years his focus has been to deliver better growth and profitability to his customers. His goal is to help customers drive their customer experience both from a business perspective as well as on a personal basis.
His advisory skills have been used on many occasions at different levels of the organisation and more than once he has been asked to assist a board of directors in making the right decisions.
Carole Vincke
Marketing & HR Manager
Laurent Van Aert
Business Unit Manager
Carole is a marketing communication specialist in heart and soul. She kicked off her career at Microsoft (both Belgium as UK), ran the family-owned business for several years and is now responsible for both marketing as HR at Admiral Dynamics.
As a marketing generalist, she develops marketing campaigns, organises events, creates newsletters, updates social networks and so on. Lead generation is her key driver, social selling her way of life! Creativity, quality and efficiency are her trademarks.
Carole is also the HR hero at Admiral Dynamics: recruitment and selection, employee and labour relations, payroll and teambuilding activities, she does it all! While doing so, practise what you preach is her catchline.
Laurent is an experienced CRM professional passionate about creating a strong and efficient link between Sales & Marketing and IT leveraging the customer journey or centricity principle by using his in depth knowledge of CRM, Data Management and Business Analysis.
Domains of expertise:
- CRM & Sales Funnel Management
- Lead Generation Programs
- Customer Journey Strategy
- Training, Coaching and Support
- Dynamics CRM 2011, 2013, 2015/2016
Carole Vincke
Marketing & HR Manager
Carole is a marketing communication specialist in heart and soul. She kicked off her career at Microsoft (both Belgium as UK), ran the family-owned business for several years and is now responsible for both marketing as HR at Admiral Dynamics.
As a marketing generalist, she develops marketing campaigns, organises events, creates newsletters, updates social networks and so on. Lead generation is her key driver, social selling her way of life! Creativity, quality and efficiency are her trademarks.
Carole is also the HR hero at Admiral Dynamics: recruitment and selection, employee and labour relations, payroll and teambuilding activities, she does it all! While doing so, practise what you preach is her catchline.
Laurent Van Aert
Business Unit Manager
Laurent is an experienced CRM professional passionate about creating a strong and efficient link between Sales & Marketing and IT leveraging the customer journey or centricity principle by using his in depth knowledge of CRM, Data Management and Business Analysis.
Domains of expertise:
- CRM & Sales Funnel Management
- Lead Generation Programs
- Customer Journey Strategy
- Training, Coaching and Support
- Dynamics CRM 2011, 2013, 2015/2016
Vision
Enabling our customers to be more agile to a disruptive market by advising them on how to challenge the digital transformation
Mission
To help customers achieve their sustainable growth through use of adequate operational tools that ‘do’ what they need to ‘do’!
USP
Our people have a deep knowledge of a number of industries knowing how sales, marketing and service automation determine the margin of the business.
Admiral Dynamics will not only look at your technology capabilities but will also assist you in running your day-to-day business processes.
We provide services from strategic thinking through to designing the processes, implementing the tools, training the people, and measuring the outcome.
The systems we provide are on a single integrated platform with only one technology backbone provider.
Partners
Admiral Dynamics can demonstrate years of expertise and experience with the Microsoft products.
ClickDimensions is the world market leader in web-based marketing software.
Resco is one of the global leaders in developing cross-platform mobile software solutions.