Who we are
Have you ever seen the transformation of a cocoon to a butterfly? No? That is what Admiral is experiencing every day, ‘Admiral’ being a family of beautiful butterflies that are easy to distinguish! We would like to take you through that journey of transformation for your business so that your organisation will become that successful efficient creator you want it to be!
Admiral Dynamics has a long standing history in Marketing, Sales & Service automation processes. We truly understand that insight in customer experience, use of intelligence and leveraging the appropriate operational tools will help drive the long-term sustainable goals of an organization.
Established in 2009, Admiral Dynamics has developed a ‘Maturity Model’ to determine at what level an organization is operating. Depending on the outcome, we can guide and support our customers to improve their market attraction rate and increase the speed of acquiring new business.
At the end of 2018, Admiral Dynamics acquired Innito informacijiski sistemi (Innito), Slovenia’s leading Microsoft Dynamics CRM implementer. Thanks to the synergy with Innito, we bring an extra dimension to our business and customers, leveraging on the solutions that already exist in both companies. The addition of Innito will also further expand Admiral Dynamics’ geographic footprint into new European markets.
Marga Van Laere
CEO & Managing Partner
Marc Crauwels
CDO & Managing Partner
Marga has a long standing history in major software implementations projects for the financial, pharma, distribution, ICT and energy & utilities industry. She gained an extensive CRM experience in the field and is obsessed with customer engagement and the creative exploring of customer data.
She can lead the Customer Relationship and the Lifecycle management strategic agenda, including setting goals, driving programs from planning to execution, measurement and integration of your CRM and segmentation into all core marketing programs.
Marc has a track record in the financial, energy & utilities and the automotive industry especially in sales and marketing. For more than 30 years his focus has been to deliver better growth and profitability to his customers. His goal is to help customers drive their customer experience both from a business perspective as well as on a personal basis.
His advisory skills have been used on many occasions at different levels of the organisation and more than once he has been asked to assist a board of directors in making the right decisions.
Marga Van Laere
CEO & Managing Partner
Marga has a long standing history in major software implementations projects for the financial, pharma, distribution, ICT and energy & utilities industry. She gained an extensive CRM experience in the field and is obsessed with customer engagement and the creative exploring of customer data.
She can lead the Custumor Relationship and the Lifecycle management strategic agenda, including setting goals, driving programs from planning to execution, measurement and integration of your CRM and segmentation into all core marketing programs.
Marc Crauwels
CDO & Managing Partner
Mark has a track record in the financial, energy & utilities and the automotive industry especially in sales and marketing. For more than 30 years his focus has been to deliver better growth and profitability to his customers. His goal is to help customers drive their customer experience both from a business perspective as well as on a personal basis.
His advisory skills have been used on many occasions at different levels of the organisation and more than once he has been asked to assist a board of directors in making the right decisions.
Jure Jesenovec
COO (EMEA) & Managing Partner
Stefan Vantongerloo
Talent Acquisition & HR Manager
Jure, Innito’s founder and director, is a principal consultant, successful change leader and entrusted IT adviser. He has been helping customers on their digital maturity path for more than 12 years.
Careerwise his primary focus is on designing strategic business processes for sales and marketing automation, always following new digital trends and combining extensive technical knowledge.
Driven by an in-depth understanding of business needs, especially in manufacturing, professional service and aviation industry, Jure aims to empower customers with implementing high-adoption driven CRM solutions.
Stefan started his professional life by matching people with jobs. It’s been more than 20 years ago, but he still loves it and it has been a common denominator through his entire career!
His motto: “Everyone of us is having a set of talents. Pairing your talents with a challenging career, it feels like creating magic”. During his career, Stefan has been transforming as well. He put on a double-hat and combined responsibilities, Talent Acquisition and HR Management.
Working for HR in a global setting, contributing to teams across the planet was very rewarding. June 2020 Stefan joined our team to accelerate our growth in people resources and combine it with HR, following the HR year calendar: employee and labour relations, payroll, onboarding, Hr policies and other fun stuff in the world of Human Resources.
Jure Jesenovec
COO (EMEA) & Managing Partner
Jure, Innito’s founder and director, is a principal consultant, successful change leader and entrusted IT adviser. He has been helping customers on their digital maturity path for more than 12 years.
Careerwise his primary focus is on designing strategic business processes for sales and marketing automation, always following new digital trends and combining extensive technical knowledge.
Driven by an in-depth understanding of business needs, especially in manufacturing, professional service and aviation industry, Jure aims to empower customers with implementing high-adoption driven CRM solutions.
Stefan Vantongerloo
Talent Acquisition & HR Manager
Stefan started his professional life by matching people with jobs. It’s been more than 20 years ago, but he still loves it and it has been a common denominator through his entire career!
His motto: “Everyone of us is having a set of talents. Pairing your talents with a challenging career, it feels like creating magic”. During his career, Stefan has been transforming as well. He put on a double-hat and combined responsibilities, Talent Acquisition and HR Management.
Working for HR in a global setting, contributing to teams across the planet was very rewarding. June 2020 Stefan joined our team to accelerate our growth in people resources and combine it with HR, following the HR year calendar: employee and labour relations, payroll, onboarding, Hr policies and other fun stuff in the world of Human Resources.
Vision
Enabling our customers to be more agile to a disruptive market by advising them on how to challenge the digital transformation
Mission
To help customers achieve their sustainable growth through use of adequate operational tools that ‘do’ what they need to ‘do’!
USP
Our people have a deep knowledge of a number of industries knowing how sales, marketing and service automation determine the margin of the business.
Admiral Dynamics will not only look at your technology capabilities but will also assist you in running your day-to-day business processes.
We provide services from strategic thinking through to designing the processes, implementing the tools, training the people, and measuring the outcome.
The systems we provide are on a single integrated platform with only one technology backbone provider.
Partners
