It is undeniable that our business world and technology landscape is rapidly changing and even shaping the top sales trends. Just take a look at the countless smart solutions available right now to attract and build relationships with new customers.
What does that mean for your business if you want to maintain your position as a company?
First, you need to know that welcoming and incorporating change is vital to stay ahead of the competition. Your sales team’s ability to keep up with the top trends can be a key difference-maker. Therefore modernising your sales strategy is a must to sustain your road to success.
Take a look at these 5 digital sales trends that every ambitious brand should know about and embrace:
Shift to a Personalised and Authentic Approach
Over the past years, there was a huge focus on making the sales process more efficient. Software Solutions and Artificial Intelligence (AI) were deployed to achieve this goal. While the use of these applications meant greater efficiency, it also introduced a downside – “reduced personal interaction”.
How you can build strong and personal relationships with your customers?
It all drills down to creating memorable customer experiences by having real conversations. Focus on acting authentically. Your goal should be to make it as engaging as possible for your customers.
Yes – More Automation, please
In contrast to the previous trend, you can also expect companies to invest more in AI solutions. Technology still enables you to collect important insights about customer behaviour and can help you automate everyday tasks.
How can AI empower you to develop a more informed strategy?
Think about how you can use your data to shift to a more personalised approach. A combination of personalised interaction and AI-assisted decision-making is a delicious recipe for success.
Selling Through Social Media
You might have already noticed how social media is becoming a more integrated part of companies’ sales strategies. More sales reps are looking to connect and build relationships through social selling tools and digital platforms.
What do you need to watch out for?
LinkedIn continues to create new features that will help professionals connect and do business together. The platform makes it easier for sales professionals to follow up and connect with potential customers. You don’t want to miss out on this opportunity to stay connected!
Turn your Sales Team into “Trusted Advisors”
Your sales reps can do more than just sell. Take a look at the current top-performing sales companies. They fully understand the importance of becoming a source of reliable and added value content.
What does ‘doing more than just sell’ mean?
What your business needs in these competitive times are strategic partners, also known as “trusted advisors”. This is the person your customer turns to with burning questions or for advice. Your trusted advisor becomes the individual they reach out to in search of a solution.
How do you achieve that?
You need to be perceived as a credible source on industry trends, competition, and strategic solutions. Have your sales reps ask questions and help customers find more effective ways to run their business. This way your sales reps can have a measurable impact on their customer’s bottom line.
Sales and marketing recognise a deep commitment
How did a marketing and communication department look like up until recently? Well, it was not spectacular. You would find one or more communication employees doing a bit of marketing on the side. These employees were mainly focused on advertising printed collateral and organising business events.
Do you notice something missing?
Not too long ago, collaboration with the sales team was hard to find. Fortunately, many companies realise today that marketing is simply inseparable from sales.
What can you expect from now on?
We already know Sales and Marketing need to join forces to have the greatest success. Companies will start bringing both teams together while using one performance, unified digital platform and an end-to-end process. If you want to maintain your position as a company, you need to start thinking digital to succeed.
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Questions on how your business can start selling smarter?
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